Where did you find your last book?
Barnes and Noble?
Unless you've been living under a rock for the last decade, social media has been expanding, growing to a point where we're all glued to our phones. Most of us can't go longer than a few days without logging into some sort of social media app. Facebook brainwashed us from the start!
And as it's grown, so has the book industry. No, I'm not talking about the popular books you see on magazines or television. I'm talking about the books coming straight from the authors themselves. The ones who don't have a huge platform to show you their soul on paper.
Many indie/self-published authors have taken to using social media to advertise their work to potential readers. As a species, authors have a tendency to stay hidden in the shadows as they publish, hoping someone will one day notice. Knowing that, it's difficult to be noticed without a marketing team.
So, time to change up some habits. Some have thrown away their shyness and overall fear of cameras to scream, "HEY WORLD! I WROTE A THING! LOOK IT!"
At some point, every writer has to look at themselves and their books and ask "What makes me different?" Once that question is answered, social media has become the perfect place to scream that answer to the world. It's easy for readers to skip over random pictures of books or aesthetics. Based off recently analytics, when you post a picture of yourself with a quip or following a theme, you're more likely to garner someone's attention.
Creators who show the world who they are as a person are more likely to gain followers or have people read their posts instead of quickly liking and scrolling away. Sure, you need to sell your soul to the social media gods, but everything comes with a price, so win win.
You can find your next big read on apps such as Instagram, Twitter, or even TikTok! More and more creators have been joining in the TikTok craze and utilizing it as a platform to show the world what they have to offer. Sure, you might look awkward and even insecure.
But who cares? We all are.
Just remember! If you DO find your next book on one of those platforms, always show that author love by sending them a review and sharing their book to all of your followers. It only works if we all sell our souls.